‘I wish I had breast cancer’ – a public health campaign

PLOS  — the Public Library of Science — is an interesting hub to a number of public health blogs. They address both clinical as well as media-related issues. Here is a recent post on a controversial campaign:  ‘I wish I had breast cancer’. The essence of the copy: Some cancers are more ‘media-worthy’, and thus more known by the general public, than  others…

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